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US Presidential Candidate Barak Obama Uses SMS to Announce Running Mate
August 25, 2008

Announcement Causes Major SMS Traffic Spike

Illustrating the importance of SMS in today's politics, Barak Obama has become the first presidential candidate to use the mobile technology to announce his vice-president.



As promised, the democratic presidential nominee sent an SMS on Saturday to subscribed supporters announcing that he had chosen US Senator Joe Biden to be his running mate. In response, a US based mobile carrier announced its SMS traffic rose 255 percent.

Obama has been using mobile technology throughout his campaign and has a section on his website including SMS, mobile ringtones and mobile voice messages.

Source: mashable.com