TextPass™ routes SMS MO (interactive/voting application) traffic directly to the Application, instead of the SMSCs. This way, the SMSCs do not become congested, improving the overall QoS and increasing revenue opportunities. This approach results in an enhanced user experience by offering responsive and truely interactive SMS voting events, which reflects positively on your media and voting application partners, and you.

Peak traffic control for Interactive SMS
Peak traffic control tackles network congestion by intelligently segregating the SMS Voting traffic from the person-to-person traffic. TextPass™ routes the person-to-person traffic to the SMSC and the voting traffic directly to the Voting Application. Now you can capture all the generated SMS TV Votes, translate them into real revenue, and realise an improved Quality of Service (QoS) for your Short Message Service.